Pure Brilliant White 00 Matt

The ultimate paint for your whole home in an ultra flat matt finish. Our highest-performance paint is made uniquely for multiple rooms and surfaces from high-traffic areas, kitchens and bathrooms to woodwork and radiators making it perfect for colour drenching.

Ultra Flat Matt finish
With a supremely low sheen level, our ultra flat matt paint gives you a rich, soft, velvety finish on your walls with exceptional depth of colour and a sophisticated, timeless look. It absorbs light
exceptionally to help hide imperfections, giving your freshly decorated space a flawless finish that lasts.

Supreme quality and long-term durability
Ultimate scrubbability with an independently tested and rated Class 1 Scrub Resistance for supreme durability and a long-lasting finish even in the busiest of homes.

Moisture-resistant technology
Our ultra flat matt paint's moisture-resistant technology makes it the perfect choice for kitchens and bathrooms and ideal for frequently cleaned surfaces where resistance to wear and tear is needed with limited maintenance.

Unique pigment-rich colours
Our unmatched industry-leading process gives you unique highly pigmented paint with distinctive depth of colour. Each of our colours is unique with their own identity to make choosing colours for your home easier.

Our high-quality, low-sheen emulsion with excellent coverage and hiding power recommended for use across your walls and ceilings in lower-traffic areas like bedrooms and living rooms.

Low sheen finish
⁠⁠With a low sheen level, our matt paint gives you a pigment-rich matt finish on your walls with exceptional depth of colour. The matt finish absorbs light to help hide imperfections, giving your freshly decorated space a flawless finish.

Excellent quality and long-term durability
⁠⁠Our hard-wearing, tough and durable formula gives you excellent stain and scuff resistance even in the busiest homes to ensure long-lasting durability.

Unique pigment-rich colours
⁠⁠Our unmatched industry-leading process gives you unique highly pigmented paint with distinctive depth of colour. Each of our colours is unique with their own identity to make choosing colours for your home easier.

Our high-quality, low-sheen emulsion with excellent coverage and hiding power recommended for use across your walls and ceilings in lower-traffic areas like bedrooms and living rooms.

Mid-sheen finish
⁠With a mid-sheen level, our eggshell paint (think the shell of an egg) gives you an extra durable finish on your walls, ceiling and woodwork with exceptional depth of colour. The subtle eggshell finish helps reflect light into the room, making it perfect for smaller rooms that lack
natural light.

Excellent quality and long-term durability
⁠Our hard-wearing, tough and durable formula gives you excellent stain and scuff resistance even in the busiest of homes to ensure long-lasting durability.

Unique pigment-rich colours
⁠Our unmatched industry-leading process gives you unique highly pigmented paint with distinctive depth of colour. Each of our colours is unique with their own identity to make choosing colours for your home easier.

Our mess-free Peel & Stick samples are the best way to start your decorating journey. Simply peel and stick them to your walls, ceiling or woodwork to see how the colour will look in your room. Move them around your room and leave them up for 24 hours to see how the colour changes in different lights.

Made with real paint
⁠Our Peel & Stick samples give you 100% colour accuracy. They're made with real matt paint, so you can confidently decorate, knowing you'll get the colour you love when you paint your room.

Mess-free and no marks
Our Peel & Stick samples let you move and test the colour around your home without damaging your walls.

Made with sustainability in mind
Our Peel & Stick samples use 95% less plastic than a standard-size tester pot to help you decorate your home with respect to our collective home, planet Earth.