Black Friday

Decorate for less this autumn

Enjoy 20% OFF high-quality, pigment-rich paint. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Use code: BLACKFRIDAY26

Whether you're giving your living room a refresh ahead of hosting season or you're at the decorating stage of a whole house renovation, start your project with high-quality paint.

Our quality promise

We know that spills, splashes and scuffs happen. That's why we've expertly created our paint with your busy home in mind, giving you high-quality, pigment-rich colours with a beautiful, long-lasting, flawless finish.

Tough and durable

All of our paint is designed to be tough and durable without effecting the colour or finish meaning it can handle scuffs, spills and the general wear and tear that happens in busy homes.

Rich depth of colour

We use the highest quality pigments in our formulas to give you unique, timeless paint colours that are full of depth and adapt beautifully to the changing light in your room.

Easy to use

We're passionate about giving you an enjoyable decorating experience with easy-to-use paint that offers excellent opacity, total coverage in two coats and a consistently smooth finish.

Long-lasting finish

We want you to enjoy that freshly decorated feel for even longer. Our paint is hard-wearing, scuff and stain-resistant, and made with pigment-rich formulas that don't burnish or fade over time.

Don't just take our word for it...

“I have used so many paint brands for busy household. Let me tell you this paint is top tier very good for them busy traffic areas. Just wipe the marks away. I would highly recommend Lick.”

– Michael (Verified Lick Customer)

“I have used it in many rooms in my home and it never disappoints. The colour you choose is exactly the colour you get where in other brands i have found the colour can vary slightly. Coverage is fantastic durability brilliant. I can’t recommend it enough.”

– Gillian (Verified Lick Customer)

“After half a century of DIY I have discovered this paint. Fantastic coverage, very easy to apply, and great end result.”

– Anonymous (Verified Lick Customer)

“The colours Lick has to offer are so dreamy and the perfect base for our interior projects. The plus side is our painters always find the paint super high quality and the application easy - so it's a winner all around!”

– Omar (Verified Lick Customer)

“Hands down the best paint on the market! Lost count how many people I’ve recommended Lick to by now!”

– Aga (Verified Lick Customer)

“I always love using lick, great quality and coverage with beautiful colours.”

– Ryan (Verified Lick Customer)

“The paint quality is far beyond that of competitors, often only needing a single coat with some top ups. Truly great!”

– Geri (Verified Lick Customer)

Need help choosing?

Select your room or light direction to shop an expertly curated edit of colours perfect for your space or explore our community's favourites.

Cooler light that makes colours look deeper and brings out grey undertones.

To balance the cooler light and add a cosier feel, opt for colours with a warm yellow or red undertone.

East-facing

Gentle, warm morning light that makes colours look fresher, softening by the afternoon.

To complement the light throughout the day, choose warmer undertones for a cosier feel or choose a colour with both warm and cool undertones to balance.

South-facing

Warm, balanced natural light that makes colours look lighter and warmer.

Great news, you can pretty much choose any colour, but to balance the consistent, warm light, opt for one with a cool grey or blue undertone.

West-facing

Golden afternoon light that makes colours look richer by evening.

For spaces used all day long, balance with a colour that has both cool and warm undertones. Lean into the warmth in a bedroom or living room for a cosier feel.

Yellow 08

“Our daughter feels like sunshine and so must her room.” - @ellawinnard

Purple 03

"Still not over this being MY bathroom." - @mellyreidhome

Beige 03

"Obsessed with this paint colour when the light hits it." - @amelia__begg

Pink 02

"Once you go pink, you can't go back. It's the new neutral, and I'm here to tell the tale." - @thehouseofwaffle

Red 06

"I’m completely obsessed with this big burgundy bedroom." - @hectorsplace15

Take our quiz to find your colours

Our quick and easy digital consultation quiz, designed by our Lick colour experts, helps you find the perfect colours for your space.

Take the colour quiz

Shop more offers

Looking to pick up your paint sooner in-store or buy trade paint for your decorator? Explore Black Friday offers across B&Q and Screwfix.

Lick Supreme 2 for £90

Need your paint ASAP? Find our highest-performing, Class 1 scrub-rated Lick Supreme paint, designed for the busiest of homes, in selected B&Q stores and on diy.com for convenient Click & Collect.

Shop 2 for £70

Walls & Ceilings 2 for £70

Need your paint sooner? Find our high-quality, tough & durable walls and ceilings paint with two-coat coverage at your nearest B&Q store or shop online at diy.com for quick, easy Click & Collect from your nearest store.

Shop 2 for £90

20% off LickPro and LickTools

Our LickPro range of interior wall, ceiling, and trim paint is designed for trade professionals, for a job well done every time. Available in the same pigment-rich Lick colours, plus the top RAL and British Standard colours.

Shop 20% off