Create mindful moments at home with CALM x Lick
There’s a reason that to feel “at home” means to feel comfortable and relaxed. Our homes should be our sanctuaries. A place to unwind and retreat to from the outside world. To just be ourselves. That’s why we've teamed up with CALM (Campaign Against Living Miserably). Together, we want to transform your home into a haven and encourage conversations around mental health, whilst sharing proactive solutions for looking after your mental wellbeing. Whether that’s making small but powerful changes to your physical environment, or seeking advice and guidance when you need it. Enter: our Mindful 01 wallpaper and calming colour palette, designed to inspire mindful moments at home.
Who are CALM?
CALM provides life-saving services and provokes national conversation around mental health. From advice on their website about issues you might be facing, to free and confidential chats (online or over the phone) with helpline staff, 365 days a year. Last year that amounted to over 157,000 calls for help. The conversation surrounding mental health is long overdue. CALM are here to talk.
How are Lick x CALM joining forces?
We know that making small changes to your physical environment can have a big impact on how you feel. That’s why we’ve created our calming paint colour palette and paint-it-yourself wallpaper, of which 100% of the profits will be donated directly to CALM. Together with CALM, we’ll also be providing tips, tricks and reminders to help take care of your mental wellbeing.
Our CALMing colour palette
Whether mentally or physically, colour has a tangible effect on how we feel. And our calming colour palette has been created to help you achieve a sense of tranquillity at home. But what gives this colour palette it’s calming properties? From restful greens and blues, cuddly pinks, to soothing whites and beiges—each hue has been carefully curated by our Lick Studio team with the principles of colour psychology in mind. Incorporating this palette into your home is a therapeutic, hands on way to create a cohesive and calming decor scheme. Whether you choose two or three colours for each room, every possible combination is guaranteed to create a soothing backdrop to your life.
Add some calm into your home
Our Mindful wallpaper
If you haven’t heard of mindful colouring, it’s a mindfulness activity designed to direct our conscious attention away from any day-to-day anxieties and stresses, and into the present moment. As with meditation and art therapy, it’s known to help lift your mood and decrease anxiety. That’s why, with CALM, the Lick Studio team have created a unique botanical wallpaper, to explore the therapeutic power of colour and painting. With this paint-it-yourself wallpaper, you can have a go at mindful decorating, and create your own Mindful 01 moment at home. As Charlotte Cropper, our International Colour Consultant, explains;
Inspired by biophilic design that connects us to our natural environment, Mindful 01 is the perfect escape from day-to-day life: reducing stress, enhancing creativity and improving your mood.\n
Charlotte Cropper
Remember, you don't have to treat this wallpaper as a DIY project. Think of it more as an art project that can be finished over time. We want you to enjoy the process of painting Mindful 01, so you can pick it up and put it down whenever you have the opportunity.
If you want to find out more about CALM’s Campaign Against Living Miserably, you can learn about their efforts on their website or join the conversation over on Instagram.